Alroy Dsouza

About Alroy Dsouza

With over 7 years + Experience in Digital Marketing. I have rich experience in Search, Display Advertising and Shopping Campaign on Google Adwords & Google AnalyticsI can proficiently work on adwords campaigns including paid search & display ads, writing ad copies, keyword & display site analysis, optimizing campaigns in order to increase the ad rank+CPA and lowering down the cost.I am a Google Adwords Certified Professional.(Fundamental, Search, Display)Currently working for a Multi National company.Wherein giving my complete dedication and hardwork towards Online marketing in this complex world, especially when data is becoming so detailed and accessible.My Skill Sets would be-• Exceptional Sales and Marketing Skills• Innovative and Creative management Talents• Stronger written and oral communication ability• Excellent Computer Skill• Good Experience in Google Adwords & Google Analytics.• Campaign handling, Optimization Techniques. Strategy Specialist & Project Management.• Optimizing your content, website and blog for organic earned search.• Strong quantitative and analytical ability• Sound understanding of tools such as Google Keyword Suggestion & Traffic Estimator, Google Toolbar, Google Analytics.• Ability to think creatively & bring innovation to the marketing approach.•

Experience

1. Search Manager

   Groupm

   Nov 2023 — Present · Mumbai, IN

   Managed and motivated employees to be productive and engaged in work.• Accomplished multiple tasks within established timeframes.• Maximized performance by monitoring daily activities and mentoring team members.• Developed and implemented business strategies to achieve business goals and stay competitive.• Planned and budgeted accurately to provide business with resources needed to operate smoothly.• Implemented innovative marketing campaigns that boosted brand awareness and generatedsignificant leads.• Evaluated employee performance and conveyed constructive feedback to improve skills.• Successfully managed budgets and allocated resources to maximize productivity and profitability.• Planned, created, and implemented different campaigns to produce high quality leads.• Managed Germany & UK Markets and handled clients like Sky, Bayer, Continental, MAM, HarleyDavidson, Colorline, TUI Cruises, Dell and ADP.• Managed a team of 5 executives and maintained timely deliverance of task and reports.• Managed tasks through Wrike for easy allocations of task to team members from onshore andoffshore.

Education

• SoftproDMTI-Digital Marketing Training Institute-since 2009.

  Advanced Diploma In Digital Marketing, Digital Marketing

  2014 — 2015

• Wigan & Leigh College (India) Ltd.

  Professional Diploma in Business Management, Marketing and Digital Marketing

  2012 — 2014

• University of Mumbai

  Bachelor of Commerce - BCom, Business/Commerce, General

  2012

Skills

• Advertising
• Microsoft Office
• Sales
• Business Development
• Digital Marketing
• Managing Key Accounts
• Project Management
• Search Advertising
• Google Adwords
• Search Engine Marketing (Sem)
• Web Analytics
• Social Media Marketing
• Microsoft Excel
• Research
• Online Marketing
• Ecommerce
• Social Media
• Ppc
• Pay Per Click (Ppc)
• SEO
• Smo
• E-Commerce
• Sem
• Teamwork
• Keyword Research
• Team Management
• Microsoft Word
• Team Leadership
• Account Management
• Online Advertising
• Google Analytics
• Management