Alpesh Rawal
Senior Brand Manager - Category head @ Lupinlife | Brand management & Category Growth | Marketing Strategy
- Role
- Senior Brand Manager - Category Head Lupinlife Consumer Healthcare (Otc) Aptivate Corcium at Lupin
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Alpesh Rawal
Strategic Senior Brand Manager & Category Head with 13+ years of experience spanningFMCG, Pharma OTC, and Wellness. Specialist in executing comprehensive brand plans, managing ATL/BTL budgets, and driving market share growth. Currently driving growth for Lupin’s OTC portfolio, delivering 2.4x the category growth rate. Proven ability to build organic communities, evidenced by a personal brand of followers. Expert in navigating the regulatory complexity of Pharma while delivering the consumer pull of FMCG.
Experience
Senior Brand Manager - Category Head Lupinlife Consumer Healthcare (Otc) Aptivate Corcium
Dec 2023 — Present · Mumbai, IN
Category Head at Lupin Life, leading with a focus on driving growth for brands like Aptivate and Coricum. Passionate about building consumer-first health brands, leveraging strategic marketing, innovation, and category development to expand the Fast-Moving Health Goods (FMHG) portfolio. Committed to enhancing brand equity, market penetration, and consumer engagement in the evolving OTC landscape.
Education
Indian Institute of Management, Kozhikode
Master of Business Administration - MBA, Marketing
Aspee Nutan vidya mandir high school
SSC, Mathematics
2003 — 2004
KJ Somaiya College of Engineering, Vidyavihar
Bachelor of Engineering (B.E.), Mechanical Engineering
2007 — 2010
Thakur College of Science & Commerce
Diploma, Mechanical
2004 — 2007
N. L. Dalmia Institute of Management Studies and Research
PGDBM, marketing
2011 — 2013
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