Aloysius Carl

About Aloysius Carl

I\'ve always possessed a fascination with technology advancement, the pursuit of excellence, learning, human behavior and development. These along with a healthy dissatisfaction for the status quo have helped shaped my career and professional experiences where I have demonstrated a strong ability to successfully lead change, implement innovative solutions, and start new ventures. Accomplished Change Agent and Start-up Pro who drives results with innovation, data and digital technologies while embracing the human elements. Proven business leader with extensive success in planning, launching and developing ventures that deliver value to customers and stakeholders. Possesses considerable expertise in brand building, communication, customer experience, digital and traditional marketing, media, B2B and B2C ecommerce, and product development. Key strengths include- Digital Marketing and Ecommerce Leadership : Industry recognized leader and innovator in the digital marketing space in the automotive industry. Designed and managed multiple digital marketing solutions and programs for Naked Lime Marketing in serving North America automotive manufacturers and large dealer groups- Business Model and Product Innovation : Co-founded Kreller Business Information Group and Xtreme Terrain Corp, and was the lead innovator and product designer for Naked Lime Marketing- Team Building : Successfully lead and developed teams with 4 different companies- Strategic Business Planning - Data Analytics & Modeling Business Skills: Brand Building, Communication, Culture, Human Centered Design, Marketing, Product Design and Management, Sales Management and Strategic Planning. Digital Expertise: A/B Testing, B2B and B2C e-commerce, Behavioral Targeting, Content Marketing, Conversion Optimization, Email Marketing, Display Advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Software Systems Development, Pay-Per-Click (PPC), Reputation Management and Social Media. Software Skills: CSS, XML, HTML, HTML5, Perl, JavaScript, PHP Digital Solution Skills: Acquisio, Blogger, Buffer, Camtasia, Clavis, CS Studio, Drupal, GIMP, HootSuite, Marin, Microsoft O365 Suite (Word, Excel, PowerBI, PowerPoint, SharePoint, Yammer, etc.), Photoshop, Sprinklr, WordPress, etc. Web Analytics Systems: Google Analytics, Omniture, WebTrends, Matomo/Piwik

Experience

1. Director - Communication, Knowledge Sharing & Employee Engagement

   Procter & Gamble

   Feb 2019 — Present · Cincinnati, OH, US

   Marketing and communications leader innovating in the space where science, human behavior, data & analytics and art intersect. Lead communication, marketing and the digitization of employee engagement. Designed and executing a multi-tiered campaign leveraging leading omnichannel marketing techniques to drive awareness and buy-in of new key strategies, concepts and targeted behaviors by our team members to deliver a more connected culture for the organization. Lead internal P&G marketing campaign for Corp Engineering raising audience awareness and driving adoption of our leading technical solutions by our BU Partners.

Education

• Northern Kentucky University

  Bachelor of Science (B.S.), Marketing