Alouette Alexander
Director of Marketing
- Role
- Director of Marketing at The Beach Company
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Alouette Alexander
As the Director of Marketing for The Beach Company, Alouette manages the organization’s comprehensive communications and promotional initiatives. Her responsibilities include branding, public relations, social media, lead generation, events, and community relations, ensuring that every effort aligns with the company’s vision. Working alongside a talented in-house marketing team, she spearheads the development and flawless execution of strategic, integrated campaigns. A passionate advocate for innovation, Alouette integrates cutting-edge technology into daily operations and has created award-winning marketing and communications programs.
Experience
Director of Marketing
May 2024 — Present · Charleston, SC, US
As the Director of Marketing for The Beach Company, I manage the organization’s comprehensive communications and promotional initiatives. My responsibilities include branding, public relations, social media, lead generation, events, and community relations, ensuring that every effort aligns with the company’s vision. Working alongside a talented in-house marketing team, I spearhead the development and flawless execution of strategic, integrated campaigns. A passionate advocate for innovation, I integrate cutting-edge technology into daily operations and has created award-winning marketing and communications programs.
Education
Suffolk University
MA, Communications, Integrated Marketing
2006 — 2008
Rutgers University
BFA, Concentration: Graphic Design
1995 — 1999
Rutgers Business School
Mini-MBA, Digital Marketing
2014 — 2014
Skills
- Adobe Creative Suite
- Email Marketing
- Creative Direction
- Digital Marketing
- Graphic Design
- Brand Development
- Art Direction
- Social Media
- SEO
- Marketing
- Typography
- User Experience
- Corporate Branding
- Graphics
- Marketing Communications
- Advertising
- Illustration
- Indesign
- Css
- Interactive Marketing
- Branding & Identity
- Digital Strategy
- Web Design
- Creative Strategy
- Integrated Marketing
- Marketing Strategy
- Search Engine Optimization (SEO)
- Strategic Planning
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