Alok Shankar
Founder & Product Executive | Built the Core of Zeta Global’s $1B+ SaaS Platform | Angel Investor | Pioneering AI, SaaS, and Martech Innovation
- Role
- Vice President of Product at Zeta Global
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Alok Shankar
Founder and product leader with over 26 years of experience turning ambitious ideas into billion-dollar SaaS businesses. I built Nudgespot from inception into the foundational product that evolved into Zeta Global’s $1B+ ARR marketing business, contributing to the company’s $4B+ market capitalization, and have led multiple enterprise suites from 0→$100M+ ARR — shaping how Fortune 500 brands engage customers at scale.My work spans AI and generative technologies, SaaS platform strategy, and category creation — from pioneering voice-driven enterprise platforms years before Alexa, to building mobile-first, location intelligent GIS solutions that predated Google Maps. I’m passionate about transforming how software delivers business value and now advise founders, boards, and growth-stage companies on scaling next-generation platforms at the intersection of AI, data, and enterprise software.
Experience
Vice President of Product
Jul 2017 — Present · US
I lead product strategy and innovation for the Zeta Marketing Platform, an AI-driven enterprise SaaS platform powering ~$1B in ARR and enabling personalized engagement for Fortune 500 brands worldwide. My work focuses on driving category leadership and global scale — evolving the platform with generative AI capabilities, advanced multi-channel orchestration, and product-led growth principles. I’ve also led the integration of multiple acquisitions into a unified growth platform and scaled cross-functional teams across geographies, accelerating revenue growth and unlocking new verticals. The platform’s foundation traces back to Nudgespot, a company I co-founded, which became the core of Zeta’s marketing technology ecosystem.
Education
Bharathidasan University
Bachelor of Engineering, Computer Science & Engineering
1995 — 1999
Skills
- Saas
- Setting Up New Businesses
- Leading Transformational Change
- Enterprise Software
- International Business Leadership
- Cloud Computing
- Scrum
- Mobile Product Development
- User Experience Design
- Mobile Applications
- Unix
- Managing Managers
- High Performance Cultures
- P&L Financial Management
- Strategy
- Technology Leadership
- Strategy to Execution
- Talent Management
- Java
- Cross-Functional Team Leadership
- Architectures
- Telecommunications
- Consulting
- Mobile Interaction Design
- Agile Methodologies
- Management
- Architecture
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.