Alok Prasad
Luxury Branding | Digital Media Planner | Social l Performance Marketing
- Role
- Marketing - Hdhq at ITC Limited
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Alok Prasad
Digital marketer and product manager with broad experience in developing, redefining and delivering branded luxury lifestyle hospitality experiences and marketing platforms that drive consumer loyalty and profitability. Six Sigma Black belt and certified Agile project manager. Completed end to end execution of India\'s largest online restaurant platform for a hotel company.Skilled at brand repositioning and expanding global lifestyle brands into new & diverse markets. Extensive experience in repositioning, renovating and relaunching iconic luxury hotels in key global destinations to attract a younger more affluent global consumer group.Responsible for spearheading activation\'s to help establish the brand road map for the entire consortium of brands in India operating within various segments of luxury, lifestyle and mid-tier [both within Tier I and Tier II markets]. Responsible for overseeing more than 80 hotel\'s marketing efforts in the country, I have been actively involved in the process of brand development and sustenance through a focused effort involving online and offline marketing techniques.Core areas of expertise include-Social and digital media: Content Development, Branded Content, Video Production, Storytelling, Web content-Brand: Luxury Advertising, Strategic Partnerships, Brand Sponsorships, Brand and Integrated Marketing Communications, Strategic promotion planning, Photography, Media planningPublic relations, media relations, eCommerce, social media, branding, crisis communications
Experience
Marketing - Hdhq
Aug 2023 — Present · Gurugram, IN
Skills
- Professional Services
- Customer Satisfaction
- Hotels
- Marketing
- Information Technology
- Quality Management
- Online Marketing
- Hotel Management
- Front Office
- Website Development
- Team Building
- Leadership
- Hadoop
- Project Management
- Big Data Analytics
- Data Mining
- Revenue Analysis
- Programming
- Data Analysis
- Search Engine Marketing (Sem)
- Solution Focused
- Business Analysis
- Product Innovation
- Strategic Planning
- Business Development
- Mobile Applications
- F&B Operations
- Mobile Technology
- Search Engine Optimization (SEO)
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