Alok Shrivastava
Unlocking Synergies for Business Growth | Expert in Strategic GTM Planning, Customer Marketing & Execution | Reliance Retail | Unilever
- Role
- Sr Manager Customer Marketing at Abbott
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Alok Shrivastava
20 years of experience driving national Go-To-Market strategies, Customer & Trade…
Experience
Sr Manager Customer Marketing
Aug 2023 — Present · Mumbai, IN
Experienced in leading national-scale Marketing, Sales, and GTM strategies for OTX & OTC portfolios via the hybrid Rx-Cx channel model. Head an in-house Customer Marketing Strategy Team and a 200+ strong 3P execution force, delivering market penetration, brand growth, and sales uplift.Key strengths include channel strategy design, AOP planning, budget management, trade interventions, and KPI-driven performance tracking. Collaborate with BU Heads, Brand Teams, and cross-functional functions to align strategy, drive compliance, and achieve business targets.Skilled in optimising sales & distribution frameworks, enhancing partner loyalty, executing retailer & stockist programs, and ensuring strong point-of-sale visibility. Proven ability to build scalable GTM models that drive sustainable revenue growth.
Education
Econsultancy
eCommerce Accelerator hub Certification
Rani Durgavati Vishwavidyalaya, Jabalpur
Bachelor's in Commerce
2000 — 2003
Jamnalal Bajaj Institute of Management Studies
Master's degree
2017 — 2020
Webcom Technologies
E-Max Plus
2000 — 2001
Rai Business School, New Delhi
Master of Business Administration (M.B.A.)
2004 — 2006
Skills
- Key Account Management
- Management
- Team Building
- Customer Marketing
- Event Planning
- Sales Management
- Business Analysis
- Channel Sales
- Sales & Distribution
- Channel Sales Development
- Data Analysis
- Vendor Management
- Business Development
- Competitive Analysis
- Team Leadership
- Sales Operations
- Customer Retention
- Crm
- Customer Service
- Team Management
- Training
- New Business Development
- Trade Marketing
- Leadership
- Brand Management
- Market Research
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