Alok Soni

About Alok Soni

I am a seasoned sales and distribution leader with over 25 years of experience in consumer goods and services across diverse industries and markets. Currently, I am with Suntory Global Spirits, a global leader in premium spirits as a National Head for India CSD business and Regional Head for West, overseeing a cross-functional team of 180+ and delivering on P&L, market share, and customer experience goals.Throughout my career, I have demonstrated excellence in general management, sales and distribution of product and service, GTM and launch, sales process and automation, and startup growth, achieving outstanding results in highly competitive, dynamic, and regulated environments. I have a strategic mindset, a creative problem-solving ability, and an analytical aptitude that enable me to drive growth and innovation. I am passionate about leading and inspiring teams, building strong relationships, and delivering excellence. I also have a good understanding of customer marketing, digital marketing, and product management, which further enhance my ability to create value for my organization and customers.

Experience

1. Sales Director - West Region & India - Csd (Armed Forces & Paramilitary Business)

   Suntory Global Spirits

   Sep 2024 — Present · Mumbai, IN

   Leading West region operations across 7 states since Oct 2018 and National Defence CSD since Feb 2024.P&L transformation and strategic growth: orchestrated P&L growth across region, successfully elevating it from the fifth-largest contributor (2019) to the largest contributor to India P&L. Achieved this scale through a strategic, data-driven GTM overhaul focusing on people, product, sales and distribution optimization.Strategic Market Leadership: drove the region to achieve #1 performance in the strategic product categories since 2019, consistently contributing over 50% of India\'s total business volume and revenue. Achieved substantial market share gains through targeted sales and marketing investments. Increased market share across all categories via targeted sales and marketing efforts.RTM excellence and operational resilience: established best-in-class distribution models across three complex RTMs (distributors, government, direct customers), resulting in a 1.5X rise in retail footprint. Successfully maintained operations and growth throughout the pandemic and within a regulated operating environment.Cross-functional team governance: provided executive leadership for a diverse, cross-functional team of over 180 employees across multiple channels (general trade, HORECA, government corporations), optimizing performance and ensuring regulatory compliance in a complex industry setting.

Education

• Maharshi Dayanand Sarswati University

  MBA, Marketing

  1993 — 1995

• University of Rajasthan

  Bachelor of Science - BS, Geology

  1990 — 1993

• Indian Institute of Management, Calcutta

  Senior Management Program, General Management

  2011 — 2012