Alok Ahuja

About Alok Ahuja

Results-driven global sales and product management executive with proven success in…

Experience

1. Global Head, Product Management and Channels, Digital Software & Solutions, Mastercraft, Jile

   Tata Consultancy Services

   May 2015 — Present

   Led new incubations for Cloud Migration and Application Modernization products, Sustainability products, and AI/ML-based Customer Intelligence products from strategy to launch. Generated >100M+ business with over 40% growth YoY. Assessed market opportunities, and investment business cases, and developed product roadmaps for products in the portfolio. Established alliances and partner channels. Secured a preferential position in partner marketplaces and GTMs. Executed the joint business plans with the Partners. Scaled business through key partners such as AWS, MS, GCP, Redhat, MongoDB as well as VARs, VADS, ISVs. Developed product positioning and identified target markets and customers. Developed thought leadership materials and collateral. Enabled worldwide sales team with appropriate training, materials, and tools. Engaged with field sales in strategic pursuits and closed complex deals. Engaged customers to pilot and adopt the product. Launched marketing campaigns and lead generation activities across geos and subsidiaries. Developed communication rhythm to evangelize products and offerings to the cross-organizational sales teams such as Industry Units, Internal Business Units, and Client Partners. Established systemic IP protection and product commercialization process to incubate and launch IP driven products. Key Products/Services: MasterCraft TransformPlus Cloud Migration Factory - an intelligent automation product to migrate applications and data to private, public, and hybrid cloud environments; MasterCraft DataPlus – a data masking, data privacy, test data management, and data governance product; MasterCraft DevPlus – Software product development workbench; Jile - An agile software development tool; cMRO bolt on to ERP products; IUX for Sustainability - AI/ML software solution to report on carbon footprint and enable smart and green cities; Customer Intelligent Insights - an AI/ML based product to provide a cohesive view on all customer interactions.

Education

• Panjab University

  MBA, Marketing, Finance

  1985 — 1987

• Punjab Engineering College

  BSc. Engg, Engineering

  1981 — 1985

• University of Toronto - Rotman School of Management

  Master of Business Administration (MBA)

  1990 — 1991

Skills

• Cross-Functional Team Leadership
• Project Management
• Analysis
• Software Product Management
• Solution Selling
• Business Process
• Negotiation
• Supply Chain Management
• Partner Management
• Team Building
• Program Management
• Vendor Management
• Information Technology
• Proposal Writing
• Business Intelligence
• Leadership
• Cloud Computing
• Management Consulting
• Marketing Strategy
• Project Planning
• Saas
• Master Data Management
• Integration
• Strategy
• IT Strategy
• New Business Development
• Erp
• Marketing Management
• Business Process Re-Engineering
• Product Management
• Competitive Analysis
• Consulting
• Iot
• Enterprise Software
• Marketing
• Web Applications
• Software Project Management
• Sap
• Business Strategy
• Enterprise Architecture