Alok Gupta
Student at Jawaharlal Nehru University
- Role
- Sr Performance Marketing Executive at Modifyed Digital
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Alok Gupta
Performance Marketing Specialist | Google Ads | Meta Ads | LinkedIn Ads | Growth…
Experience
Sr Performance Marketing Executive
Jan 2024 — Present · Noida, IN
Managed and optimized multi-channel paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads, focusing on lead generation, e-commerce sales, and brand awareness.Handled multiple projects simultaneously, ensuring campaign performance met business objectives while maintaining strict budget controls.Developed custom audience segmentation and retargeting strategies to enhance ad performance and maximize ROAS.Implemented full-funnel tracking using GA4, Google Tag Manager, and Meta Pixel to measure campaign effectiveness and refine attribution models.Created detailed performance reports and insights for stakeholders, recommending data-driven strategies to improve results.Gained hands-on experience in LinkedIn Ads, running targeted B2B lead generation campaigns and optimizing for CPL and conversion quality.Collaborated with creative teams to align ad creatives with brand messaging and audience preferences.
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