Almir Moura
Lead, Insights, Regulated @ICUC
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WORK HISTORY
Lead, Insights, Regulated @ICUC
Lead insights on customer and brand data trends for regulated accounts, partnering with Sales, Client Success, and Global Marketing to translate market and customer signals into strategies that support growth and retention.• Implemented AI-assisted insight workflows in Brandwatch/Sprinklr (classification, summarizing, anomaly detection), significantly reducing manual analysis time and enabling more frequent, strategic, highly-relevant recommendations to clients.• Data-backed results for global enterprise brands such as GSK, Goldman Sachs, Resmed, Bristol Myers Squibb, among others.
EDUCATION
Escola Superior de Marketing
Bachelor's degree, Communication Advertising
Cedepe Business School
Master of Business Administration - MBA, Marketing & Sales Management
ABOUT ALMIR MOURA
I’m a marketing leader with 15+ years across B2B growth, ABM, and creative strategy, with the last several years focused on deploying AI-powered B2B SaaS solutions within marketing and sales workflows.I build GTM, ABM, and EBM programs that are deeply aligned with Sales and Client Success, and I obsess over the systems and frameworks underneath them. That includes using AI features in business platforms (listening, automations, reporting, and copilots) to automate tedious work, surface better insights, and keep the deal progression at the centre of every conversation.In practice, I\'ve worked on designing AI-driven solutions and tools that leverage AI/ML and LLMs to optimize marketing strategies, flag risks and opportunities, and provide Client Success and Sales with practical narratives and frameworks. Also, leading GTM and marketing for a global and regional business, testing AI for lead qualification, content analysis, and personalized follow-up at scale.Focus areas: ABM (1:1, 1:few, 1:many) • Regional / Field GTM • AI-Powered Demand Generation • EBM (Education-Based Marketing) • Marketing Analytics & ROI • Advanced Marketing Technologies, LLMs & B2B SaaS
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