Ashley M.

About Ashley M.

I am a Senior Analyst at Real Chemistry with a passion for collaborative problem-solving and intellectual curiosity, I specialize in transforming complex data into narratives that foster better health outcomes for our clients. I have a proven track record of leading and completing comprehensive reports, managing multiple projects simultaneously, and meeting tight deadlines without compromising quality. I employ both proprietary and third-party analytical tools, such as Talkwalker, Google Analytics, SQL, Python, and Databricks, Quid Monitor, Quid Social, Brandwatch, Traakr, StatSocial, SEMRush, etc, to conduct in-depth analysis of the healthcare industry, market dynamics, competitive landscapes, and industry milestones.My approach goes beyond mere data interpretation; I tailor strategic recommendations that resonate with our clients\' unique objectives and business environment. I am adept at articulating business questions, guiding teams through complex analysis, and crafting slides that not only present data but also tell a compelling story, highlighting the business implications for our clients. I build credible relationships based on the consistent delivery of valuable insights and strategic foresight.As a proactive leader, I readily identify project challenges and contribute to solutions that drive project success. I also cultivate a supportive and instructive environment for the summer interns within the analytics department, assigning meaningful projects, providing guidance and feedback, and coordinating with various teams to integrate them into ongoing projects. I am driven by the mission to make a positive impact on the world through data, insights, and storytelling.

Experience

1. Senior Analyst, Primary Market Research

   Real Chemistry

   Apr 2025 — Present · US

   Data Analysis and Interpretation: I am passionate about conducting advanced statistical analyses using tools like R, Python, and DisplayR to interpret complex datasets. My goal is to apply predictive modeling techniques to forecast market trends and consumer behaviors, providing actionable insights that inform strategic decisions. Reporting and Visualization: Crafting compelling visual narratives through DisplayR and other data visualization tools is one of my key strengths. I strive to ensure clarity and accuracy in all data representations, creating detailed reports and presentations that effectively communicate research findings. Strategic Consultation: Working collaboratively with cross-functional teams, I am dedicated to integrating research findings into marketing strategies. By staying updated with industry trends and technological advancements, I provide forward-thinking advice that aligns with business objectives. Project Management: Leading and managing multiple research projects simultaneously excites me! I am committed to delivering high-quality results, coordinating with internal teams and external partners to ensure seamless execution of research initiatives. Client Engagement: Building strong relationships with clients and presenting research findings to senior executives is a rewarding aspect of my role. I am focused on maintaining client satisfaction and providing insights that support their decision-making processes.With a background in Statistics and Data Science, I am poised to bring my analytical skills and strategic thinking to the forefront of healthcare marketing. I am looking forward to contributing to shaping the future of healthcare marketing through insightful and impactful research!

Education

• Wake Technical Community College

  Associate of Arts - AA, Public Relations/Image Management

  2015 — 2017

• North Carolina State University

  Bachelor's degree, Spanish Language and Literature

  2017 — 2020

• North Carolina State University

  Master’s of Management, Marketing Analytics

• North Carolina State University

  Bachelor's degree, Marketing Communication & Analytics (PR Concentration)

  2017 — 2019