Alma Klein

About Alma Klein

As Commerce and Shopper Marketing have evolved into essential drivers of brand growth, I’ve been at the forefront—leading breakthrough creative that moves product and culture for iconic CPG brands like Kimberly-Clark, Molson Coors, Unilever, P&G, Kraft Heinz and Hormel.My work has earned Effies, Reggies, and Omnishopper Awards—but more importantly, it’s helped clients win at retail, deepen brand relevance, and turn shoppers into loyalists.Beyond the work, I’m a fierce advocate for making the industry better. I’ve driven meaningful change around equity and inclusion, especially for working parents, women, and aging talent in advertising. As a founding member of Arc’s ERG for parents, I championed progressive benefits like flextime, extended paternity leave, graduated returns from maternity leave, and emergency childcare. I also helped create Leo Burnett’s Mothers Lounge—named Best Lactation Room in America by Working Mother magazine.In 2018, I helped launch Sages, a Publicis Groupe BRG dedicated to fighting ageism in the workplace and in media.I believe bold ideas sell. But the boldest move of all? Making this industry more human—and more future-ready—at every level.

Experience

1. EVP Creative Director

   Arc Worldwide

   Jan 2026 — Present · Chicago, IL, US

   Leading creative commerce across complex and high-impact client portfolios, including Molson Coors, Kimberly-Clark and Hormel. Responsible for setting the creative vision and operational rigor across retail, eCommerce, on-premise and integrated brand experiences-driving growth, stability and award-caliber work. Building high-performing teams, strengthening client relationships and scaling modern commerce capabilities within the agency.

Education

• University of Chicago

  Bachelor of Arts (B.A.)

Skills

• Brand Development
• Interactive Marketing
• Shopper Marketing
• Copywriting
• Marketing Communications
• Facebook
• Direct Mail
• Social Media Marketing
• Brand Architecture
• Online Marketing
• Advertising
• Concept Development
• Social Media
• Digital Marketing
• Creative Strategy
• Interactive Advertising
• Creative Direction
• Digital Strategy
• Marketing
• Retailer Marketing
• Word of Mouth Marketing
• Integrated Marketing