Alma Farias

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALMA FARIAS

Alma Farias is an international business development expert focused on two-way trade and investment between Canada and emerging economies. She supports exporters and investors entering the Canadian market by identifying high-potential opportunities and fostering strategic partnerships with buyers, suppliers, and industry associations.As Managing Director of Trade Partners, a boutique consultancy, Alma leads projects across various sectors, including manufacturing, ICT, and agri-food. She provides customized business support, market intelligence, and liaison services that bridge cultural, institutional, and business gaps.Alma has developed strong cross-cultural capabilities through years of experience working with corporations in Canada and Latin America. Her practical, results-driven approach has helped companies build sustainable international partnerships. She has also designed and delivered trade missions, business events, and training webinars that connect exporters to the Canadian market.She has worked with export-ready businesses and trade associations from Canada, Latin America, Asia, and Africa, with a special focus on SMEs and women-owned enterprises. Her approach combines market insights with coaching and tailored strategies.Currently a Business Development Consultant for TFO Canada, Alma connects international exporters with Canadian buyers. She previously served 10 years as TFO Canada’s Ontario Representative, advising trade commissioners from developing countries and supporting exporters targeting Canada.Her international experience spans collaboration with exporters from over 20 countries, including Mexico, Colombia, Ethiopia, Sri Lanka, and Vietnam.Alma is a board member of OWIT-Toronto, works with the Canadian Chamber of Commerce in Monterrey, and advises women’s business groups in Mexico. She also mentors young professionals in international trade.She is a Chartered Accountant with specialization in Industrial Costing and HR Management. Originally from Monterrey, Mexico, Alma is now based in Canada and holds dual citizenship.Her work has earned her multiple awards, including the JoAnna Townsend Excellence Award, OWIT Woman of the Year (2015), the OHTLI Award from the Government of Mexico and the Maple Award from the Government of Canada.