Allyson Piatt

About Allyson Piatt

Hi, my name is Allyson!As a Sr. Manager, Ticketing & Marketing with over 8 years of experience, I know that great marketing isn’t just about campaigns — it’s about connection, strategy, and impact. Colleagues would describe me as insightful, resourceful, and collaborative, which has enabled me to optimize customer journeys, drive engagement, and align cross-functional teams around strategic goals. Whether it’s refining a lifecycle strategy, improving email conversion rates, or leading a multi-channel campaign, I thrive on solving complex marketing challenges with data-backed creativity.My experience spans customer lifecycle marketing, email marketing, and cross-functional leadership, helping brands create meaningful touchpoints that not only engage customers but also improve retention and revenue growth. I’ve had the opportunity to:• Increase retention by 19% YOY by spearheading a digital-first renewal strategy that optimized communication and improved data accessibility.• Drive a 154% increase in email revenue by developing targeted segmentation and personalized messaging strategies.• Enhance campaign performance by leveraging A/B testing, automation, and audience insights to refine messaging and execution.I believe that marketing should never feel like noise—it should feel like value. Whether it\'s through data-driven segmentation, creative storytelling, or strategic automation, I strive to create marketing that resonates and delivers real impact. My passion for customer engagement and excellence in performance marketing fuels my drive to continually push the boundaries of what is possible in this industry and beyond.Connect with me to talk about customer lifecycle marketing, performance optimization, CRM strategy, or general industry news or updates. I look forward to connecting with you here on LinkedIn!

Experience

1. Sr Manager, Marketing & Ticketing

   League One Volleyball (LOVB)

   Apr 2025 — Present

   Bringing women’s professional volleyball to the U.S. with the world\'s most elite players means building more than just a league — we’re building a movement. At League One Volleyball, I lead retention strategy for our Season Members, ensuring every fan feels valued, engaged, and part of something bigger. I also oversee promotion of match tickets across all formats — individual, group, season, and special events like our in-season tournament and the Finals.Working cross-functionally with teams across data, performance marketing, email, creative, ticketing, and social, I help translate our mission into action: delivering unforgettable experiences and expanding access to world-class volleyball to fans nationwide.

Education

• Seton Hall University

  Bachelor of Arts

Skills

• Press Releases
• Microsoft Office
• Public Relations
• Media Relations
• Adobe Photoshop
• Indesign
• Marketing Communications
• Facebook
• Cision
• Corporate Communications
• Public Speaking
• Strategic Communications
• Vocus
• Customer Service
• Social Media
• Event Planning
• Marketing