Allyson van Wagnen

About Allyson van Wagnen

I am an accredited communications professional with over 15 years of experience in the field, specializing in B2B tech and SaaS. As the Director of Corporate Communications at Softheon, I lead all public relations and media relations initiatives, developing and implementing effective strategies that elevate the brand and showcase its thought leadership.In my previous role as the manager of strategic communications at Formstack, I successfully managed the external communications/PR, internal communications, and social media program, delivering consistent media coverage in top-tier outlets such as Forbes, Quartz, and VentureBeat. I also created and executed the company\'s first internal communications program, which increased employee engagement by 96%.I have worked with over 60 B2B tech and SaaS companies at various stages of growth, both in-house and agency, and have a proven track record of securing media coverage and awards for my clients. I am passionate about communications and technology, and I strive to deliver impactful and innovative solutions that align with the company\'s vision and goals.

Experience

1. Director of Corporate Communications

   Softheon

   Feb 2024 — Present

   Lead corporate communications strategy for a high-growth healthcare technology company, shaping narratives that build brand trust and executive visibility. I partner with executive leaders to drive thought leadership, media engagement, and analyst relations, while aligning messaging across internal, external, and digital channels. My key focus areas are executive communications, thought leadership, PR, media relations, analyst relations, brand storytelling, reputation management, and internal communications.

Education

• Arkansas Tech University

  Bachelor of Arts (B.A.), Journalism

  2008 — 2012