Allyson Goldsmith
Digital Advertising | Growth Strategy | Marketing Strategy
- Role
- Associate Director, Digital Advertising at Usa For Unhcr
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Allyson Goldsmith
I am a transformational digital advertising professional with 10+ years of experience working with cutting-edge organizations on various marketing initiatives. I employ my analytical and innovation skills to craft campaigns that drive supporter acquisition and build groundbreaking engagement strategies.In my current role, I serve as Senior Manager of Digital Advertising at USA for UNHCR. I developed a celebrity ambassador program that generated $12M+ in donations, and manage a digital advertising budget scaled from $3.68M to $7.67M. I ran a dynamic campaign that positioned our organization as the most successful client on Meta out of 50 total M+R clients.Prior to that, I worked as Senior Associate of Digital Content at USA for UNHCR. In this role, I developed an innovative SMS donor engagement program and executed multi-channel fundraising campaigns that significantly increased donor conversion and touchpoint frequency.I hold a Master of Public Administration and a Master of International Relations from Syracuse University. I also earned a Bachelor of Arts in Sociology from Brandeis University with continued passion for leveraging data-driven approaches to drive meaningful engagement.My digital advertising, campaign management, and strategic leadership skills pave the way to build sustained impact across organizations.Please contact me at a••••••••@gmail.com if you would like to connect.Specialties: Digital Advertising Strategy | Supporter Acquisition | Propensity Modeling | Multi-Channel Campaigns | Performance Marketing | Brand Storytelling | Fundraising Technology | Data Analytics | Campaign Management | Strategic Planning | Performance Optimization
Experience
Associate Director, Digital Advertising
Jan 2026 — Present
Education
Syracuse University - Maxwell School
Master of Arts - MA, International Relations and Affairs
2010 — 2012
Syracuse University - Maxwell School
Master of Public Administration - MPA, Public Administration
2010 — 2012
Brandeis University
Bachelor of Arts - BA, Sociology, Political Science, International and Global Studies
2006 — 2010
Skills
- Google Analytics
- Fundraising
- Nonprofit Organizations
- Social Media
- Grants
- Graphic Design
- Web Content
- Editing
- Nonprofits
- Digital Marketing
- Analytics
- Community Outreach
- Blogging
- Grassroots Organizing
- Event Management
- Digital Strategy
- Html Emails
- Program Management
- Email Marketing
- Politics
- Policy
- Multi-Channel Marketing
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