Allyson Golden
Manager, Paid Search @Hearts & Science
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WORK HISTORY
Manager, Paid Search @Hearts & Science
New York, NY, US
Drive strategic paid search media planning and execution for a national retail brand, managing multi-million dollar annual budget. Lead performance-driven campaigns and seasonal launches that delivered growth in revenue and ROAS year-over-year. Collaborate cross-functionally with planning, social, analytics, and client teams to align media strategy with broader business goals.
EDUCATION
Saddle River Day School
High School Diploma
NYU Stern School of Business
Master of Business Administration - MBA, Business Analytics, Marketing, & Brand Management
Emory University - Goizueta Business School
Bachelor of Business Administration - BBA, Marketing, Strategy & Management Consulting, International Business
ABOUT ALLYSON GOLDEN
As a Paid Search & Digital Marketing Manager, I specialize in performance marketing strategies that scale digital growth and drive measurable ROI across leading retail, CPG, and education brands. At Hearts & Science, I manage budget planning, campaign execution, and optimizations across paid search to maximize impact.My career has been defined by optimizing multi-million dollar media budgets and overseeing high-impact campaigns. I enjoy using data and analytics to unlock opportunity, inform decisions, and turn insights into action.My expertise includes: Paid Search Strategy & Optimization, Retail & E-Commerce Performance Marketing, Campaign & Budget Management, Google Ads, Microsoft Ads, SA360, Keyword Research & Ad Copy Development, Analytics, Reporting & A/B Testing, Cross-Functional Team CollaborationI recently completed my MBA at NYU Stern, specializing in Business Analytics, Marketing, and Brand Management. I also hold a BBA specializing in Marketing and Strategic Consulting from the Goizueta Business School at Emory University. I’m passionate about bridging the gap between strategy and execution, bringing together data and creativity to drive business results.
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