Allyson Chateau
Digital Performance Director @Epitaph Group Inc.
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WORK HISTORY
Digital Performance Director @Epitaph Group Inc.
Toronto, ON, CA
Leadership and Management of the Search & Retail Media teams including skills development, career pathing, and oversight of team deliverables.• Oversight of strategic planning and accountability for campaign performance to achieve client KPIs in conjunction with cross-functional teams of media experts.• Facilitation of full-funnel analytics and insights discovery across media channels and platforms to develop client-focused and actionable reporting.
EDUCATION
University of Toronto - University College
BA (Hons)
SKILLS
ABOUT ALLYSON CHATEAU
I am an agile digital marketer with an extensive background in biddable media including SEM, social media, affiliate marketing, e-commerce, as well as data & analytics, reporting, finance, team management, and client service. I\'ve worked with both local and national clients such as IBM, WW Canada, Nestle, Centennial College, GlaxoSmithKline, the Heart and Stroke Foundation, Essilor, and Mazda Canada to achieve business and growth goals as high as 70% YoY through keen data-driven insight, flawless campaign execution, and productive team management. I strive to cultivate robust and collaborative relationships with both clients and colleagues through creative problem-solving, effective communication, and detail oriented project management.
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