Allyson McGuire

About Allyson McGuire

I take a human-centric approach to solving creative problems. For me, creative ideation is always insights-driven and culturally relevant. That’s because I think about creative through the lens of earned attention, with over a decade experience developing idea-led creative to support brand communication, reputation and influence. I believe in the power of 360 surround-sound campaigns with extensions designed to amplify and increase the reach of the brand message. When crafting the creative concept, I ideate across channels and tactics (influencer, PR, organic social, digital, editorial, experiential, event) because I know the power of reaching the audience both where they are and with authenticity. As a Creative Director I help nurture the ideas and guide the work throughout the development process, keeping the insights-driven creative idea at the center. Leadership + Team-Building Creative Director, Disney Vacation Club account, one of dentsu creative’s first fully integrated global solutions As a creative lead I helped build out the team, casting and onboarding a completely remote team of powerful creative talent. I’m an experienced leader and manager of direct reports and set out to build a team culture where everyone is celebrated and collaboration is second-nature. I supported account leadership to seamlessly integrate new working models with existing client processes, all while ensuring the client experience was seamless and the creative delivered was exceptional. Clients Disney Vacation Club, Famous Footwear, Clorox, Walmart, Sam’s Club, Freshpet, P&G, McDonald’s, Marriott, Kellogg’s, Anheuser-Busch, Mondelez, Intel and Canon

Experience

1. Creative Director

   Dentsu Creative

   Nov 2021 — Present

   Clients: Famous Footwear, Disney Vacation Club, Intel, Chevron, Clorox, Marriott, TUMS

Education

• University of Arkansas

  Master of Science (M.S.), Communications

  2009 — 2011

• University of Arkansas

  Bachelor of Science, Agricultural Communications

  2005 — 2009

Skills

• Editing
• Digital Photography
• Digital Illustration
• Copy Editing
• Marketing
• Copywriting
• Web Design
• Blogging
• Social Networking
• Newsletters
• Logo Design
• Strategic Brand Positioning
• Graphics
• Powerpoint
• Indesign
• Public Speaking
• Press Releases
• Microsoft Office
• Advertising
• Digital Painting
• Magazines
• Social Media
• Ap Style
• Illustration
• Video Production
• Video
• Publications
• Graphic Design
• Photography
• Brand Development
• Brand Design
• Photoshop
• Editorial
• Project Management
• Facebook
• Illustrator
• Mac
• Event Planning
• Adobe Creative Suite
• Customer Service