Allyson Martin
Multi-Discipline Marketing Expert/Consumer Advocate/Empathetic Leader
- Role
- Director, Trade Marketing North American Region at Freudenberg Home and Cleaning Solutions
- Location
- Aurora, IL, US
- LinkedIn followers
- 500 followers
About Allyson Martin
A marketing, branding, and product management professional with experience and…
Experience
Director, Trade Marketing North American Region
Freudenberg Home and Cleaning Solutions
Apr 2018 — Present · Aurora, IL, US
Leads development and implementation of marketing strategies, programs and tactics that build and foster brand credibility with the trade, covering channels of distribution such as Mass, Club, Grocery, DIY/Hardware, ecommerce and more- Drives demand and conversion through targeted use of retailer media programming, shopper tactics and promotional activities, delivering both top line and bottom line growth - Leads collaborative development of go-to-market plans with Sales, Product Management, and Business Intelligence, including selling stories, assortment and merchandising strategies and promotional initiatives that overall drive brand and category growth - Serves in consultative and collaborative role with regard to product features, positioning, and packaging with a mindset of channel and retailer differentiation - Develops strategic pricing models for all new product launches to optimize product profitability in alignment with customer gross margin requirements, while establishing competitive market positioning- Provides leadership and development opportunities for 4 direct reports
Education
Marquette University
BS
Skills
- Negotiation
- Marketing Management
- Market Analysis
- Management
- Shopper Marketing
- Market Planning
- Retail
- Competitive Analysis
- Grocery
- Marketing Communications
- Strategy
- In-Store Marketing
- Product Marketing
- Product Innovation
- Merchandising
- Marketing
- Trade Marketing
- Product Launch
- Consumer Products
- Brand Development
- Sales
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Product Development
- Product Management
- Life-Cycle Management
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