Allyson Jacobsen
Vice President Corporate Marketing & Demand Generation (CMO) @Terarecon, Inc
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WORK HISTORY
Vice President Corporate Marketing & Demand Generation (CMO) @Terarecon, Inc
Responsible for the design and delivery of a full-stack marketing strategy, marketing infrastructure and business processes that would enable the firm to achieve growth. Specifically, brought in to reposition and manage the company brand strategy, to expand market TAM, gain recognized leadership in new categories, compete in new industry segments, and expand global markets. This is a strategic, cross-functional role that is both creative and analytical, driving awareness and key revenue metrics/performance for TeraRecon’s AI, Advanced Visualization, Life Sciences, Enterprise Imaging, Neurological, and Cardiological verticals. Skills: Corporate Marketing - Integrated Marketing - Demand Generation - Marketing Technologies & Operations - Sales Enablement - Public Relations - Analyst Relations - Product Marketing - Executive Leadership - Team Building
EDUCATION
Christopher Newport University
B.S. Business Administration, Marketing
Texas A&M University - Mays Business School
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
ABOUT ALLYSON JACOBSEN
Global marketing healthcare executive with a background in entrepreneurship and technology, and a deep expertise in omnichannel marketing strategy, operational processes, and sales leadership across complex organizations. Allyson is experienced in building and leading global teams across the U.S, Europe, and Asia, that create innovative, disruptive, and effective marketing strategies across industries, including Healthcare, BioPharmaceutical, Life Sciences, Technology, Financial Services, and Public Sector. She has demonstrated her business acumen within companies from SMB, MMB, and Enterprise, and has led a start-up unit within an Enterprise organization to grow, scale and position itself for IPO and acquisition by generating over $35B in qualified leads and $17B in attributed revenue. Previous Speaking Engagements: XPectives Health Summit HIMSS Data Summit Informatica World IBM Pulse Data Council Austin Technologies: Artificial Intelligence (AI), Data, PaaS, SaaS, IaaS, Cloud, Security
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