Allyson B.
Management Executive – Digital Strategy, E-Commerce, E-Retail, CRM
- Role
- Senior Director of Digital Experience at Rebag
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Allyson B.
Management Executive – Digital Strategy, E-Commerce, E-Retail, CRM Digital commerce…
Experience
Senior Director of Digital Experience
Oct 2021 — Present · New York, NY, US
Lead strategic marketing and digital engagement initiatives focused on increasing customer retention, acquisition, and conversion for a luxury e-commerce platform utilizing cutting-edge AI technology to drive primary engagement. Direct a global team (30+) for digital platform initiatives, aligned with executive KPIs, emphasizing repeat business and conversion via SMS and email campaigns. • Developed and executed multichannel B2B marketing campaigns, boosting client engagement 30% via integrated AI chat and email/SMS flows.• Launched & managed global inside sales team, driving $5M+ in revenue in a single month through targeted outreach and personalized customer experiences.• Co-led the rollout of AI-enhanced customer interaction systems, achieving a 40% increase in repeat purchases and improved lead conversion.• Collaborated with Sales and Product teams to create messaging frameworks and campaign calendars for product launches and digital events.• Utilized analytics platforms (Google Analytics, Looker) to deliver campaign reporting and insights, driving continuous optimization.
Education
University of Rhode Island
Bachelor of Science (BS), Apparel and Textiles
2002 — 2007
University of Rhode Island
Bachelor of Science - BS, Textiles, Merchandising and Design
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