Allyson Xiong
Growth and Performance Marketing | Building Community and Events with AAPI Girls Collective
- Role
- Digital Marketing Manager at Tangle Teezer Ltd
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Allyson Xiong
As a results-driven digital marketing professional with a strong entrepreneurial spirit, I bring 7+ years of experience in crafting innovative strategies that drive customer acquisition, enhance brand visibility, and deliver measurable growth across the US, CA, EMEA, and APAC. My career spans industries such as fashion, beauty, tech, bridal, and skincare across eCommerce, DTC, and B2C, where I’ve successfully managed multimillion-dollar budgets, built full-funnel omnichannel strategies, optimized marketing campaigns, created and presented hindsights for go-to-market planning, and spearheaded cross-functional collaborations.Outside of my career, I’m passionate about fostering community. I founded AAPI Girls Collective, a thriving social community connecting Asian American and Pacific Islander women through events and initiatives to support and uplift Asian-owned businesses, and a small business shop creating designs and merchandise to voice support for small businesses and uplift the community.Skills, Passions, and Interests- Digital and Performance Marketing - E-commerce: Customer Journey from Creative to Website- Retail Marketing: Amazon and TikTok Shop- Affiliate Marketing- International Marketing and Globalization- Influencer Marketing and Brand Partnerships- Cross-Functional Collaboration and Communication - Community Building- Data and Analytics- Audience and Customer Building- Event Planning- Martech and Adtech- Skincare, Beauty, Fashion, Health and WellnessEmail: a••••••••@gmail.comCurrently: New York, NY
Experience
Digital Marketing Manager
Sep 2025 — Present · New York, NY, US
Education
Gustavus Adolphus College
Bachelor’s Degree, Communication, Media, and Peace Studies
2014 — 2018
IES Abroad
Study Abroad, Global Marketing, Health, and Leadership
2016 — 2016
Arizona State University
MBA, Business and Marketing
2018 — 2019
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.