Allyse Siegfried
Marketing Operations & Automation | Content Strategist - SEO, Email, and Lifecycle | UX Design Certified | Photography Enthusiast
- Role
- Digital Marketing and Crm Manager at Vaya Adventures
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Allyse Siegfried
I’m a marketing professional with over 7 years of experience in content marketing, SEO…
Experience
Digital Marketing and Crm Manager
Nov 2024 — Present · Seattle, WA, US
At Vaya Adventures, I help lead digital strategy across lifecycle marketing, SEO, and our CRM to create a connected and inspiring experience for our travelers. From the first spark of wanderlust to discovering our brand—and long after their trip ends—I craft thoughtful and personalized campaigns supported by smart automation and data-driven insights. I also manage our SEO efforts to grow organic visibility and optimize our Zoho CRM for clean data, streamlined workflows, and reporting that supports informed decisions across the team.
Education
General Assembly
Certificate, User Experience Research and Design
2018 — 2019
University of Washington
Bachelor of Business Administration - BBA, Entrepreneurship & Marketing
2017
Washington State University
Business Administration and Management, General
2011 — 2013
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