Ally Hutson

About Ally Hutson

I\'m the Vice President at CCMedia, where I lead strategy, client success, and internal operations for a team that’s as passionate about results as we are about relationships. I work closely with clients across industries to develop smart, media-agnostic campaigns that perform—and with our internal team to make sure we’re always aligned, growing, and having fun along the way.What excites me most about media is its power to connect the right message with the right people at the right time—and the challenge of getting that exactly right. Whether I’m working on a complex multi-channel plan or mentoring a team member, I’m focused on making every impression count.I care deeply about helping others succeed—clients, teammates, partners—and I believe that great work happens when strategy, heart, and collaboration come together. At CCMedia, we live by values that reflect just that: we’re solid, fun, results-driven, powered by relationships, and we believe every impression matters.With over 28 years of experience in media, tourism, and marketing, I’ve seen a lot—but I’m still learning, evolving, and loving every minute of it.

Experience

1. Vice President Marketing

   Ccmedia

   Jan 2016 — Present · Reno, NV, US

   As Vice President at CCMedia, I lead strategy, client success, and internal operations for a growing, full-service media agency. I oversee integrated media planning and buying across traditional and digital platforms, ensuring campaigns deliver measurable results for clients across industries—including healthcare, tourism, education, and nonprofits.I play a key role in driving organizational alignment and accountability through the Entrepreneurial Operating System (EOS), helping the team stay focused on quarterly rocks, company vision, and healthy, scalable growth.I work closely with cross-functional teams and media partners to bring strategic vision to life, while also fostering a collaborative, high-performance culture within the agency. I’m proud to help build and mentor a talented team, championing transparency, growth, and a people-first mindset.Key Highlights:Led strategic media planning for multi-market campaigns resulting in increased ROI and brand visibilityHelped implement EOS to improve team alignment, operational efficiency, and leadership focusBuilt long-standing client relationships rooted in trust, collaboration, and performanceHelped scale agency operations and shape team culture to support growth and innovationKnown for bridging strategy and execution, and leading with empathy and accountability

Skills

• Media Buying
• Copywriting
• Event Management
• Digital Strategy
• Press Releases
• Digital Media
• Email Marketing
• Public Relations
• Media Relations
• Direct Marketing
• SEO
• Marketing Communications
• Facebook
• Integrated Marketing
• New Media
• Interactive Marketing
• Direct Mail
• Media Planning
• Radio Advertising
• Online Advertising
• Broadcast
• Social Media Marketing
• Blogging
• Marketing Strategy
• Online Marketing
• Digital Marketing
• Advertising
• Project Portfolio Management
• Television Advertising
• Social Media
• Outdoor Advertising
• Sem
• Event Planning
• Advertising Sales
• Marketing
• Mobile Marketing
• Social Networking
• Sponsorship