Ally Garritson

About Ally Garritson

I’m an innovative digital marketing leader with over 7 years of progressive experience planning, developing, and implementing marketing strategies that drive brand awareness, drive consumer growth, enhance conversions, and exceed KPIs. Clients and colleagues know me as a self-motivated leader and collaborator who excels in fast-paced environments managing complex projects and competing deadlines.My key areas of expertise: Social Media Strategies, Leadership Development, Social Media Platforms, Digital Marketing Campaigns, Project Management, Budget Management, Strategic Planning & Design, Communication, Interpersonal Skills, KPIs & Metrics, Collaboration, Negotiation, Multitasking, Organized, Technology, and Data Analytics.I look forward to meeting you! You can reach me at a••••••••@gmail.com.

Experience

1. Associate Director, Social Media & Brand Marketing

   Pancreatic Cancer Action Network

   Jan 2024 — Present · Manhattan Beach, CA, US

   Spearhead and oversee the organization\'s social media team, defining and executing innovative strategies that elevate brand awareness, drive customer growth, and increase conversion- Own the overarching social media strategy and brand voice by formulating, monitoring, and optimizing paid, earned and owned campaigns to achieve KPIs- Leverage data to inform content strategy that lead to surpassing the forecasted yearly net new followers goal by 39.5%, over doubling the previous fiscal year- Maintain impressive engagement rate across all platforms by identifying target customers, setting clear objectives, and building an effective content strategy. Industry benchmark for nonprofits is <1%- Establish and optimize the social media advertising budget by allocating funds to run Facebook, Instagram, LinkedIn, TikTok and Twitter campaigns and ensure an ROI- Collaborate with social media influencers to run campaigns that boost brand awareness and conversions- Serve as point of contact for social media and advertising agency partners - Conceptualize and execute unique campaigns, guiding processes from ideation through implementation including writing briefs and project managing- Manage social media accounts for CEO and senior leadership and reflect their authentic tone- Meticulously analyze and evaluate social listening and metrics to consistently report key findings and recommendations to executive leadership- Educate staff, volunteers and other nonprofit organizations about the nonprofit social media landscape through presentations and webinars - Stay on top of trends, tools and best practices in the social media space to pivot strategies quickly and expand to emerging channels.

Education

• University of Southern California

  Bachelor of Arts (B.A.), Communication

  2014 — 2018