Ally Barrera

About Ally Barrera

Collaborative marketing strategist and brand communicator passionate about refining messaging, connecting strategic goals to compelling storytelling, and delivering measurable business outcomes. I specialize in shaping cohesive brand narratives across multi-channel platforms — driving audience engagement, member growth, and campaign success.With a background in journalism and public relations, I bring a storyteller’s instincts, a strategist’s mindset, and a marketer’s precision to every project. I thrive when working across teams to align marketing initiatives, strengthen brand voice, and create user-centered communication strategies that resonate.I have successfully led marketing campaigns, elevated brand presence through digital content, and optimized campaign performance through data-driven decision-making. Whether producing videos, managing integrated content calendars, writing high-impact copy, or analyzing performance metrics, I’m energized by helping brands grow in meaningful, measurable ways.Key Skills:Marketing Strategy and PlanningBrand Messaging and StorytellingContent Strategy and Editorial Calendar ManagementDigital Advertising and Social Media MarketingMarketing Analytics and Campaign OptimizationVideo Production and Visual StorytellingCross-Functional CollaborationRelationship Building with Media and StakeholdersProject and Time Management in Fast-Paced Environments

Experience

1. Marketing & Communications Strategist

   Numerica Credit Union

   Oct 2021 — Present · Spokane Valley, WA, US

   Shaping cohesive brand narratives through cross-functional collaboration, connecting strategic goals to measurable marketing outcomes: • Develop and execute comprehensive marketing and communication strategies, partnering with leadership teams and stakeholders, driving a 14% year-over-year increase in new member growth• Lead video content production by coordinating logistics and ensuring creative alignment with brand standards; produced videos that achieved a 240% higher engagement rate than previous campaigns• Create and deliver marketing and advertising copy across websites, social media, digital ads, PR, newsletters, videos, and blogs, strengthening brand voice consistency and campaign performance• Manage and edit multi-channel content by applying audience insights and SEO best practices, contributing to a 5% increase in member engagement across owned and paid platforms in 2025• Build and maintain integrated content and marketing calendars, improving cross-functional visibility and enabling leadership to make more strategic, coordinated marketing decisions• Research and recommend new digital advertising strategies based on industry trends and member behavior, leading to the implementation of two new approaches and expanded digital reach

Education

• Pepperdine University

  Bachelors, Broadcast Journalism

  2007 — 2011

Skills

• Enps
• News Producing
• Videography
• Social Media
• Making Deadlines
• Brand Awareness
• News Production
• Twitter
• Soccer Referee
• Opus News Production
• Television
• Collaborative Problem Solving
• Non-Linear Editing
• Storytelling
• News Writing
• Broadcast Journalism
• Inews
• Axis World Graphics
• Editing
• Sound
• Broadcasting
• Blogging
• Broadcast Television
• Video Production
• Public Speaking
• Management
• Wordpress
• Creative Writing
• Time Management
• Broadcast