Ally Murphy
Brand Operations Manager @Bad Birdie
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WORK HISTORY
Brand Operations Manager @Bad Birdie
Scottsdale, AZ, US
EDUCATION
University of Arizona
Bachelor of Science - BS, Retailing and Consumer Sciences with a minor in Fashion
San Diego State University
Journalism- Public Relations
SKILLS
ABOUT ALLY MURPHY
Brand Management professional with extensive experience developing and managing brand presence, ecommerce strategies, and influencer marketing partnerships. Particular expertise aligning brand voice across all channels. Creative and organized with a dedication to building engaging, community-focused brands using innovative marketing strategies.KEY COMPETENCIES • Brand Management / Brand Marketing• Content Strategy / Campaign Strategy• Brand Storytelling / Brand Identity / Brand Voice• Ecommerce / Layouts / Product Launches• Influencer Marketing Strategy / Paid Media• Social Media / Instagram / Digital Marketing• Marketing Analytics / Metrics / Reporting• Email Marketing / Klaviyo / Canva / Meta Suite • Partnership Management / Vendor Management• Brand Consistency / Brand Presence• Creative / Marketing Collateral / Photoshoots• Contract Management / Influencer Negotiation
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