Ally Johnson
Digital Marketing Lead | Advertising & Promotions | WECU
- Role
- Digital Marketing Lead at WECU
- Location
- Bellingham, WA, US
- LinkedIn followers
- 500 followers
About Ally Johnson
As a seasoned marketing professional with over 5 years of experience in digital marketing…
Experience
Digital Marketing Lead
Aug 2022 — Present · Bellingham, WA, US
Driving the growth of products, services, and membership through digital marketing and media strategies, including advertising. Managing and overseeing the WECU website and all digital marketing channels. Leads marketing automation and manages vendor and agency relationships. Collaborate with various cross-functional teams to implement advertising and promotional initiatives. • Create, review, and execute member communications • Develop, execute, and track advertising campaigns, including media planning, content, and creative development and implementation across a variety of digital channels. • Increase utilization and product penetration among key audiences. • Manage and maintain wecu.com content and SEO strategy. • Plan, develop, and execute member onboarding, cross-sells, and other product/service campaigns including targeting, content, scheduling, and reporting. Assess all campaigns for brand continuity. • Compile data from Google Analytics and Google Data Studio, all campaign tracking channels, and CoreIQ. Review and identify marketing opportunities. • Accountable for digital marketing costs and budget utilization. • Support other business lines with scripting and sample communications, and other materials. • Collaborate with internal stakeholders as well as with external agencies.
Education
Western Washington University
Bachelor of Science - BS
Skills
- Teamwork
- Public Speaking
- Outside Sales
- Management
- Team Building
- Account Management
- Sales
- Sales Operations
- Customer Service
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