Allison Bingham
SEO Strategist at Policygenius | Zinnia
- Role
- Seo Strategist at Zinnia
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Allison Bingham
Experienced SEO strategist with a proven track record of driving substantial organic growth through targeted research and strategy development. With strong leadership skills, I’ve successfully led teams and collaborated with stakeholders to implement scalable SEO solutions, ensuring alignment with business goals. I’m passionate about staying ahead of SEO trends and leveraging best practices to maximize search engine visibility and site performance.
Experience
Seo Strategist
Jul 2024 — Present · Raleigh-Durham-Chapel Hill, NC, US
continued responsibilities from Policygenius position post Zinnia/Pg acquisition**Oversee SEO research and strategy development for priority product verticals, which has increased YoY organic sessions by +39%(1.5MM in 2022, 2.1MM in 2023) for homeowners insurance and +46%(1.2MM in 2022, 1.7MM in 2023) for auto insurance.Own organic reporting processes for the P&C verticals to communicate actionable insights to key stakeholders across the organization.Lead technical SEO vendor liaison managing efforts to maintain a healthy site foundation, which has led to results such as a +33% increase in organic impressions from site-wide structured data improvements.Collaborate with editorial and product teams to implement 200+ local P&C page updates at scale leading to:+353%(39,078 in 2022, 176,953 in 2023) increase in home local organic traffic and +493%(21,504 in 2022, 127,476 in 2023) increase in auto local organic traffic.Conduct various SEO-focused tests to drive user engagement including content refresh cadence, metadata formatting and various optimization frameworks.
Education
UNC Hussman School of Journalism and Media
Bachelor of Arts (B.A.), Advertising
2013 — 2017
Lund University
Special Area of Studies, Advertising and Swedish Politics
2016 — 2016
Skills
- Drafting Press Releases
- Survey Research
- Customer Service
- Information Architecture
- Market Research
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Leadership
- Marketing
- Creative Writing
- Strategic Planning
- Google Adwords
- Event Planning
- Google Analytics
- Data Analysis
- Digital Marketing
- User Experience
- Marketing Strategy
- Consumer Insight
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