Reshma Allu
Social Media Manager at FUJIFILM Sonosite, Inc.
- Role
- Social Media Manager, Digital Marketing at FUJIFILM Sonosite, Inc.
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Reshma Allu
MBA - International Business & Marketing (IMT-G, top B-school in India) and 4+ years of work experience in digital marketing and site merchandising.Skills & Tools:1. Digital Marketing - Social Media, Email, SEO2. Data Analytics - SQL, Google Analytics, Adobe Analytics - Omniture, MS Excel3. Marketing Automation - Oracle Eloqua, Hubspot4. Coding - HTML, XML, CSS5. CMS - Workfront, Salesforce, MS Office suite, Wordpress5. Creative - Photography, Adobe Photoshop, Graphic Design (Adobe Spark, Canva)
Experience
Social Media Manager, Digital Marketing
Jul 2021 — Present · Seattle, WA, US
Collaborating with business partners and marketing stakeholders to design brand social activities, ranging from editorial calendar development, to create buzz and inbound demand responses (uses monday.com for calendaring)* Translating ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels* Developing and executing social media paid social amplification, based on knowledge of established objectives, market characteristics, and cost factors, with a focus on targeted output and ROI* Partnering with external media agency and freelancers to create copy and graphics* Scheduling content in native business/ad platforms and using scheduling tools - Hootsuite, Meltwater* Social media listening - responding to reviews, mentions, comments* Develop and execute A/B testing; focusing on account optimization, creative and landing page testing, audience segmentation, and leveraging new ad platform features* Providing analytics and critical insights on campaigns’ performance and formulating recommendations to leverage optimization for reach, engagement, and defined marketing goals.Achievements:* 15% leads contribution (900k opportunity value) for a new product launch from social media with a low cost per acquisition across all digital marketing channels* Implemented rigorous A/B testing on Facebook and LinkedIn resulting in an improvement of ROI of 20%* Formulated 4 user generated campaigns focused on product and HR areas; received an average of 80 posts per campaign* Maintained a high engagement rate of 4.3% on LinkedIn, ranked in top-10 global healthcare companies* Revamped YouTube structuring, branching, end slide showcase, SEO, product titles - resulting in 20% YoY subscriber growth
Education
Gayatri Vidya Parishad College of Enginnering
Bachelor of Technology (B.Tech.), Civil Engineering
2009 — 2013
Institute of Management Technology, Ghaziabad
MBA, International Business, Marketing
2013 — 2015
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