Aliakbar Attarwala
Head of Product Design at Icertis • Transformative journey from UX Design → Engineering → PM — focused on solving problems and obsessed with details.
- Role
- Vice President User Experience at Icertis
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aliakbar Attarwala
Versatile product specialist with 16 years of experience driving innovation at fast-paced, high-growth startups. Adept at bridging the gap between Product and Engineering, seamlessly transitioning between IC and Managerial roles. I\'ve spearheaded numerous time-critical and high complexity projects to success. Very comfortable in deep diving into complex system and improving/redesigning them from a consumer mindset. Key achievements: At Icertis (B2B Enterprise SaaS), I am the driving force behind improving the product visual design language, understanding fundamental UX pain points from customer sentiment and anecdotal feedback that feeds into a multi year vision with incremental releases to improve the UX posture of the current product. At BookMyShow (B2C - huge scale), played a pivotal role in spearheading an org-wide CX transformation, navigating the challenges of a rapidly scaling startup. Led multiple initiatives that resulted in an impressive 40% reduction in customer complaints and an 8% increase in payment success rates. Thrived in a fast-paced environment, working on diverse systems and internal products with multiple constraints. At BrowserStack (B2B SaaS / PLG for Developers), a high-growth startup, conceptualised and built self serve end-user onboarding and adoption for automation testing products. Immersed in the complexities of 50+ automation testing frameworks, collaborated with pre-sales engineering teams, attended numerous customer calls, and deep dived into support tickets - gathering invaluable insights. Architected an industry-first SDK for cloud-based automation testing, driving seamless product adoption without any code changes for customers. Led end-to-end launch, from concept to execution.
Experience
Vice President User Experience
Feb 2026 — Present
Heading Product Design for Icertis products
Education
Delhi Private School, Sharjah
12th
2002 — 2008
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