Allissa M. Payne

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALLISSA M. PAYNE

Marketing Director | Real Estate & Multifamily Marketing Leader | Brand Strategy & Digital InnovationWith over a decade of experience in commercial real estate, I’ve worked with top-tier developers leading marketing strategies across a diverse portfolio of residential, mixed-use, office, and retail assets. I specialize in leveraging data analytics and emerging marketing trends to drive success. Currently, as a Marketing Director, I oversee initiatives for 21 Class A luxury apartment communities across Dallas, Texas, Southern California, Atlanta, and Florida, developing creative strategies and digital innovation to foster prospect leasing and overall improved customer experience. Previously, I served as Vice President of Marketing, where I built the in-house marketing department for a 2,900 acre legacy master-planned community, leading a team and expanding marketing channels to drive growth.Before that, as a Marketing Strategist for a top national multi-family developer, I led the marketing and branding of over 20 luxury high-rise projects, collaborating closely with development teams and designers. I also oversaw 3rd party property management marketing, public relations, and digital marketing, where I grew the company’s LinkedIn presence from 50 to over followers in less than a year. I am passionate about cross-department collaboration to deliver actionable, result-driven marketing that speaks to the needs of clients and stakeholders. I bring a creative, big-picture approach to every project combined with tactical execution.