Allissa MacKintosh-Williams
Senior Account Executive @Kirvin Doak Communications
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WORK HISTORY
Senior Account Executive @Kirvin Doak Communications
Las Vegas, NV, US
Lead the development and execution of strategic public relations campaigns across hospitality, entertainment, and lifestyle clients. Serve as a primary day-to-day client contact, providing counsel, overseeing timelines and deliverables, and ensuring alignment with client goals and brand objectives.Research, outline, write, edit, and proofread high-quality materials, including press releases, media advisories, pitch letters, executive bios, reports, and strategic plans. Drive media strategy by identifying key opportunities, crafting compelling story angles, and proactively securing placements across top-tier outlets.Cultivate and manage strong media relationships to support ongoing publicity efforts; oversee interview coordination, press events, and influencer activations. Analyze campaign performance and media coverage to develop actionable insights and optimize results.Collaborate with internal teams to mentor junior staff, contribute to new business proposals, and lead brainstorming sessions to generate innovative campaign concepts.Key clients include MGM Resorts International, Graton Resort & Casino, BetMGM, Eataly Las Vegas, and The FRIENDS™ Experience, among others.
EDUCATION
Pepperdine University
Bachelor of Arts - BA
ABOUT ALLISSA MACKINTOSH-WILLIAMS
Senior Account Executive specializing in high-impact PR and integrated brand strategy for the hospitality, entertainment, and lifestyle sectors. As a primary lead for world-class brands, I develop and execute strategic campaigns that bridge the gap between traditional media and modern digital influence.Currently, I oversee PR initiatives for a premier roster of clients, including: MGM Resorts International, Graton Resort & Casino, The FRIENDS™ Experience: The One in Vegas & Eataly Las Vegas.My expertise lies in navigating a complex media landscape to secure top-tier placements and foster deep relationships with key digital creators. I specialize in a 360-degree approach to storytelling, expertly managing both earned social media placements and strategic paid influencer partnerships to amplify brand visibility.
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