Allison Zia

About Allison Zia

I like to solve problems. Throughout my career, I have been driven by my intellectual curiosity to find answers to the most pressing questions. Whether it’s finding a perfect song for a film or finding a rare product for a rocket, I’ve been able to quickly uncover a customer’s pain point and identify a strategic solution. With my refined skill set, I bring customer-centric mindfulness that enables firms to innovate and thrive. This is what I’ve done for my clients at Universal Music Group as I licensed music to media giants like Fox, Sony, and Netflix and what I\'ve done for my customers at McMaster-Carr as I provided technical expertise on industrial products to visionaries like SpaceX, Boeing, and Tesla. My intellectual curiosity drives me to be a lifelong learner. In 2018, I earned my MBA from USC’s Marshall School of Business, with a graduate certificate in strategy and management consulting and simultaneously started my own small business. Key specialties of mine include: Customer, Partner, and Client Relations, Marketing and Brand Strategy, Sales Management, Process Improvements, and Management Strategy.I have since leveraged my learnings and holistic experience in my current role Strategic Planning role at Herbalife, where I align short-term business objectives with long-term vision, prioritize strategic projects, establish guardrails, advise internal teams on execution, and track results. It’s my job to stay vigilant — evaluating potential competitive scenarios and monitoring industry changes to fuel improvements and overall growth. I love traveling around the world, going on adrenaline-filled outdoor adventures, training dogs, and channeling my artistic abilities into baked goods, so if you ever want to bounce ideas off of me, please feel free to contact me: a••••••••@marshall.usc.edu.

Experience

1. Senior Manager, Strategic Planning

   Herbalife

   Jul 2025 — Present · Los Angeles, CA, US

   Identify, prioritize, and complete strategic initiatives using economic, financial, and business analysis+ Work directly with the CEO, President and Chief Strategy Officer to prepare quarterly Board of Directors presentations and other executive-level materials+ Provide support for M&A including company screening, commercial analysis in collaboration with the Commercial Team, due diligence and valuation of investment and partnership opportunities+ Lead mini-consulting engagements on the top issues facing the company or a specific region+ Oversee and mentor Strategic Planning Senior Analysts

Education

• USC Marshall School of Business

  Master of Business Administration (MBA), Graduate Certificate in Strategy and Management Consulting

  2015 — 2018

• UCLA

  Bachelor of Arts - BA, Communication Studies, Minor in Political Science

Skills

• Data Analytics
• Facebook
• Critical Thinking
• Market Research
• Strategy and Management Consulting
• Sales Operations
• Marketing Strategy
• Event Planning
• Customer Service
• Social Media
• Jmp
• Consumer Insight
• Business Analysis
• Creative Writing
• Leadership
• Photoshop
• Brand Development
• Public Speaking
• Microsoft Office
• Project Management
• Social Networking
• Microsoft Word
• Advertising
• Teamwork
• Music Licensing
• Powerpoint
• Microsoft Excel
• Public Relations