Allison Wehrley

About Allison Wehrley

Specialties: Teaching, Digital Anthropology, Community Building, Strategy, User Experience, Behavioral Insights, Product Development, Digital Ethnography, Mentoring, Social Innovation, Social Listening, Social Media, Storytelling, Analytics, Innovation, Marketing, Multi-Platform Content, Video, Subscription, Content Management, Copywriting, Partnerships.

Experience

1. Senior User Experience Researcher

   Meta

   Oct 2021 — Present · New York, NY, US

   As the sole embedded researcher across 8 operational teams in a high priority, complex space, I provide extremely comprehensive, data-driven research that has surfaced new areas of opportunity for Applied Research, Data Science and Product Design, shifted the core problem for stakeholders and has mobilized a data-centric planning framework in partnership with Data Science. · My research has prevented us from investing in an entire platform re-design and has driven 8 new products across two roadmaps. My workshops have inclusively ensured that audiences from business leaders to XFN have appropriate evidence to align on key strategic priorities like resource investments, reducing the cost of invoicing and reporting and analytics.

Education

• UCL

  MSc, Digital Anthropology

  2011 — 2012

• University of Oregon

  Bachelor of Arts: Journalism & Communications, Public Relations

  2001 — 2005

Skills

• Digital Ethnography
• SEO
• Strategy
• Social Media
• Innovation
• Email Marketing
• Ethnography
• Blogging
• Integrated Marketing
• Marketing
• Media Relations
• Copywriting
• Social Media Marketing
• Press Releases
• Digital Media
• Advertising
• User Experience
• Digital Marketing
• Research
• Facebook