Allison V.
Creative Director @Cvs Media Exchange Cmx
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WORK HISTORY
Creative Director @Cvs Media Exchange Cmx
Led the creation of 300+ campaigns annually across digital media, social, print and event activations driving performance improvements through data-backed design choices and cross-functional collaboration.• Launched CVSMediaExchange.com and the CMX newsletter as a critical platforms for brand exposure and partner communication.• Directed CMX’s first brand photo/video shoot which produced an own-able, consistent library of images and video that informed future asset creation.• Spearheaded CMX’s thought leadership and brand visibility at high-profile industry events, including CES, Path2Purchase Retail Media Summit, and the Cannes International Festival of Creativity, enhancing CMX\'s presence in the retail media network (RMN) space.• Drove CMX’s go-to-market positioning to solidify its reputation as a best-in-class RMN, developing high-conversion sales tools, impactful LinkedIn content and compelling sizzle videos to drive the business forward.• Pioneered new creative processes for diverse campaign and platform enhancements, including the launch of 5 different product offerings over the span on 1 year.• Doubled the size of the in-house creative team, fostering talent development and opportunities for career progression across a variety of roles including design, art direction and copywriting.
EDUCATION
Boston University
Bachelor of Arts (BA) & Bachelor of Science (BS), Graphic Design (BA) & Advertising (BS)
SKILLS
ABOUT ALLISON V.
Creative Director with over 10 years of expertise in leading creative teams to deliver…
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