Allison V.

About Allison V.

Creative Director with over 10 years of expertise in leading creative teams to deliver…

Experience

1. Creative Director

   Cvs Media Exchange Cmx

   Nov 2021 — Present

   Led the creation of 300+ campaigns annually across digital media, social, print and event activations driving performance improvements through data-backed design choices and cross-functional collaboration.• Launched CVSMediaExchange.com and the CMX newsletter as a critical platforms for brand exposure and partner communication.• Directed CMX’s first brand photo/video shoot which produced an own-able, consistent library of images and video that informed future asset creation.• Spearheaded CMX’s thought leadership and brand visibility at high-profile industry events, including CES, Path2Purchase Retail Media Summit, and the Cannes International Festival of Creativity, enhancing CMX\'s presence in the retail media network (RMN) space.• Drove CMX’s go-to-market positioning to solidify its reputation as a best-in-class RMN, developing high-conversion sales tools, impactful LinkedIn content and compelling sizzle videos to drive the business forward.• Pioneered new creative processes for diverse campaign and platform enhancements, including the launch of 5 different product offerings over the span on 1 year.• Doubled the size of the in-house creative team, fostering talent development and opportunities for career progression across a variety of roles including design, art direction and copywriting.

Education

• Boston University

  Bachelor of Arts (BA) & Bachelor of Science (BS), Graphic Design (BA) & Advertising (BS)

  2010 — 2014

Skills

• Time Management
• Social Networking
• Photoshop
• Graphic Design
• Teamwork
• Adobe Creative Suite
• Pinterest
• Editing
• Microsoft Office
• Volunteer Management
• Event Planning
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Blogging
• Instagram
• Social Media
• Tutoring
• Marketing
• Imovie
• Facebook
• Illustrator
• Photography
• Indesign