Allison Storm
Senior Manager, Product Management @The Walt Disney Company
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WORK HISTORY
Senior Manager, Product Management @The Walt Disney Company
Orlando, FL, US
Leading the digital and omnichannel strategy for Disney Store’s North America ecommerce business. Partnering closely with business stakeholders and executives to shape how Guests interact with our products through storytelling and championing new innovations across the company. Driving alignment between our business goals and digital technology teams to deliver seamless, impactful, and ultimately magical Guest experiences.
EDUCATION
Purdue University
BS, Retail Management
Purdue University
BS, Business, Marketing Analytics
Saint Louis University
BS, Business, Marketing
SKILLS
ABOUT ALLISON STORM
As the Senior Manager of Product Management for DisneyStore.com, I lead the vision, strategy, and execution of digital features and products that delight Disney fans of all ages and backgrounds. With over a decade of experience in innovation and product management, I have developed a keen sense of customer needs, market trends, and business opportunities.I am responsible for our digital Guest Experience in North America and lead a group product owners while also being the main touchstone for Business executives across the company. Through collaboration with our many cross-functional groups, from engineering to marketing, my team delivers innovative and engaging solutions that enhance the online shopping experience and drive longterm growth. By applying hypothesis-driven methodology, conducting market research, and leveraging data insights, I ensure our products are aligned with company-wide initiatives and customer feedback. My passion lies in creating magical digital experiences that reflect the Disney brand and helping my team grow their confidence and skills!
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