Allison Skavdal

About Allison Skavdal

I have over 10 years of experience developing marketing strategy for mission-driven companies. As a smart, nimble marketing generalist, I’ve led strategic planning and execution across brand, retention/lifecycle, performance, experiential and partnership marketing telling authentic stories and reaching new consumers. I’ve driven results using a sharp focus on measurement and a deep understanding of marketing performance best practices, and balanced this with a keen eye for stand-out creative work and a synergistic approach to concept development and integrated execution. I approach my work with a focus on people. I believe it is critical to truly understand the customer experience. I also take care of the people I work with, by inviting diverse perspectives and nurturing relationships across functions and levels within any team I join.I invite you to learn about my specific experience below, and reach out to me at a••••••••@mba.berkeley.edu to connect.

Experience

1. Director of Marketing Communications

   OLLY PBC

   Jul 2022 — Present · San Francisco, CA, US

Education

• University of California, Davis

  BA, International Relations

• University of California, Berkeley, Haas School of Business

  Master of Business Administration (MBA), Marketing

  2011 — 2014

Skills

• Marketing
• Leadership
• Design Team Coordination
• Cross Functional Relationship Building
• Collateral Writing
• Marketing Communications
• Project Planning
• Analysis
• Joint Ventures
• Integrated Marketing
• Contract Management
• Project Delivery
• Brand Awareness
• Team Building
• Management
• Marketing Strategy
• Content Marketing
• Project Management
• International Project Management
• Digital Marketing
• Press Releases
• Professional Services
• Social Media Integration
• Google Analytics
• Event Planning