Allison Deng
Senior Analyst, Us Marketing Analytics at Ford Motor Company - Global Data Insights & Analytics @Ford Motor Company
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WORK HISTORY
Senior Analyst, Us Marketing Analytics at Ford Motor Company - Global Data Insights & Analytics @Ford Motor Company
Detroit, MI, US
EDUCATION
Eastern Michigan University
Bachelors - Honors College, Business Administration and Management, General
Eastern Michigan University
Master of Business Administration - MBA, Marketing/Marketing Management, General
SKILLS
ABOUT ALLISON DENG
Ford Motor Company benefits from over 3 years of Allison Deng’s expertise in Multi-Touch Attribution (MTA), marketing analytics, and data-driven strategy. As a Senior Analyst within the Global Data, Insights, and Analytics team, Allison collaborates with cross-functional teams to optimize marketing effectiveness. Her work includes advancing MTA models, Optimization Strategies, and producing actionable insights that shape Ford’s marketing strategies. With a focus on enabling marketing teams through data-driven recommendations, Allison specializes in conversion optimization and Marketing Strategy. Her commitment to collaboration and measurable impact ensures continuous improvement in marketing initiatives, positioning Ford to make informed decisions and drive growth.
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