Allison Schroeder Connaughton
Executive Director, Global Marketing and Corporate Communications @CTI Clinical Trial and Consulting Services
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WORK HISTORY
Executive Director, Global Marketing and Corporate Communications @CTI Clinical Trial and Consulting Services
Covington, KY, US
Manage global marketing and corporate communication department, including overseeing personnel decisions, budget, and strategy for growth• Works collaboratively with the CEO, CFO and other executives to lead and manage the company\'s communication and marketing strategies• Oversee all corporate communications, including internal communications to CTI employees and external communications via press, social media, traditional media, etc.• Provide strategic analysis of issues and determine appropriate proactive and reactive messaging to enhance/improve the reputation of the organization and support the vision and direction• Responsible for the direction and execution of the CTI brand globally• Direct all creative activities of the marketing department, including video, graphics, podcasts, websites, email marketing, and advertising• Responsible for the development, management, and evaluation of patient marketing at the CTI CRC• Evaluate strategies to support increased awareness of CTI in new geographies/locations, across new service offerings, and into new therapeutic focuses• Oversee acquisition/new business opportunity branding and marketing efforts • Plan, organize, execute and manage events including customer, employee, patient, and corporate events• Harmonize company community outreach efforts, including oversight of CTI Cares program, and ensure company culture is prioritized in all branding and global communications• Manage corporate memberships and sponsorships around the world, as well as vendor and media relations key to department needs • Analyze reports of key metrics on a regular basis across all areas of the department, evaluating current and future initiatives • Provide guidance, training, and oversight to junior members of the marketing team
EDUCATION
Saint Ursula Academy
High School Degree, College/University Preparatory and Advanced High School/Secondary Diploma Program
Indiana University Bloomington
Bachelor of Arts, English, Business, Dance
Quinlan School of Business, Loyola University Chicago
MBA, Business, Marketing
SKILLS
ABOUT ALLISON SCHROEDER CONNAUGHTON
I’m an executive marketing and communications leader with deep expertise in shaping strategy, driving alignment, and telling the story behind complex organizations. I partner closely with executive leadership to translate business strategy into clear, compelling narratives that move organizations forward.My work spans corporate branding, executive and board-level communications, leadership transitions, and enterprise-wide initiatives, as well as large-scale go-to-market and patient recruitment strategies in highly regulated environments. I lead teams and cross-functional partners to ensure clarity, consistency, and momentum, both internally and externally, during periods of growth and change.I’m known for balancing strategic vision with executional rigor, bringing structure to ambiguity, and elevating communications from “supporting function” to strategic driver. I care deeply about building trust, protecting organizational integrity, and helping teams communicate with confidence and purpose.
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