Allison Schach

About Allison Schach

My long-term career goal: To play an integral role in the marketing of a company or brand that allows me to see the impact my work has on the final results and overall strategy implementation.Seasoned marketer with a broad range of experience in public and private, for-profit and not-for-profit organizations working on brand and project management, social media campaigns, strategy creation and implementation, RFPs, search engine optimization, event planning, graphic design, and various support functions within these areas. I have also spent a great deal of time in financial sectors and completed numerous professional presentations to audiences of 1 to over 500.CPG experience includes work for Sprint (when phasing out Nextel from name), franchised textbook retailer, Westlake Ace Hardware, and Applebee\'s to examine specific issues, conduct market research (if necessary), and create strategic marketing plans. I worked with a start-up to launch their web-based company, which involved creating the positioning, branding, strategy, and overall marketing campaign of their offerings. In addition to marketing of CPG, I\'ve also worked in retail selling them. My marketing plans from classes have been chosen by third-party panels as the \"winning plan\" and companies themselves have implemented parts or all of my plans. I\'ve conducted multiple CPG market research projects as well.Specialties: Planning/strategizing, brand and project management, editing/proofreading, social media and SEO/SEM, clear communication, campaign and event management and implementation, professional presentations, relationship building, thorough research, leadership developmentComputer Programs: Microsoft Office Suite 2003, 2007, and 2010, Adobe Suite including Photoshop, PageMaker, and Acrobat, Quark Xpress, PeopleSoft, Salesforce, SharePoint, SnagIt, LoopNet, and CoStar

Experience

1. Marketing Manager

   DH Pace Company, Inc.

   May 2021 — Present · Kansas City, MO, US

   Manage all marketing strategy and initiatives for commercial business.

Education

• University of Missouri Trulaske College of Business

  Bachelor of Science in Business Administration, Emphasis in Marketing; Minor in Psychology

• University of Missouri-Kansas City

  Master of Business Administration, Emphasis in Marketing

Skills

• Press Releases
• Marketing Strategy
• Advertising
• Organizational Leadership
• Web Content Management
• Microsoft Office
• Leading Meetings
• Marketing
• Peoplesoft
• Event Planning
• Proofreading
• Media Relations
• Teamwork
• Organizing
• Swot Analysis
• Communication
• Google Analytics
• Media Planning
• Photoshop
• Supervising
• Training & Development
• Strategy
• SEO
• Salesforce.com
• Formal Presentations
• Problem Solving
• Indesign
• Market Research
• Analysis
• Social Media
• Spss
• Research
• Marketing Communications
• Project Implementation
• Email Marketing
• Adobe Acrobat
• Online Marketing
• Leadership Development
• Event Management