Allison Rapp
Product Development / Product Management
- Role
- Sr Product Manager at Novolex
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Allison Rapp
INSIGHT | AGILITY | BUSINESS GROWTH I’m passionate about translating emerging trends into successful products, building strong brands through market research and analysis to understand the customer, and developing differentiated products which exceed key user needs-I deliver ‘what’s NEXT’ looking ahead to deliver incremental profitability with customer-focused products and solutions-I improve ‘what’s NOW’ optimizing portfolios, business processes, and employee productivity.Key Strengths:• LEADERSHIP – successful start-up of new global businesses and re-vitalization of teams at both for profit companies, as well as non-profit organizations. • STRATEGY AND IMPLEMENTATION - a proven ability to translate business objectives and outcomes into profitability and growth.• INNOVATION - a strong record of delivering market changing products to delight customers, from product concept through launch.• COLLABORATION – fostering partnerships with clients and colleagues across functional areas, geographies, and virtual teams.Specialties:Strategic Planning | Product Marketing | Brand/Category Creation | Start-Ups | Go-to-Market Planning and Execution | New Product Development (NPD) Gated Processes | Portfolio Management | Web / Social Media Strategy and Project Management | Budgeting | Market Research | Segmentation | Forecasting | Pricing | Competitive Analysis | Voice of Customer (VOC)| Marketing Communications (Marcom) Strategy | Packaging | Product Life Cycle (PLC) Management | Customer Satisfaction | Staff Development | Vendor Management and Negotiation
Experience
Sr Product Manager
Dec 2016 — Present · Cincinnati, KY, US
Manages new customer development projects for Burrows Packaging, a Novolex™ brand.Novolex™ is North America’s leader in packaging choice and sustainability, acquiring Burrows Packaging in December 2016.
Education
University of San Diego - Knauss School of Business
Marketing
Skills
- Strategic Planning
- Marketing Strategy
- Marketing Management
- Product Management
- Product Launches
- Segmentation
- Portfolio Management
- Marketing Communications
- Market Research
- Competitive Analysis
- Pricing Strategy
- Negotiation
- New Business Development
- Start-Ups
- Change Management
- Marketing
- Leadership
- Business Development
- Management
- Product Development
- Strategy
- Team Building
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