Allison Pickell

About Allison Pickell

Strategic Commercial Planning & Analytics Leader with over 20 years of CPG experience driving growth across iconic brands and complex portfolios. Proven success leading sales planning for large business portfolios, translating enterprise objectives into channel-specific strategies, and facilitating alignment across Sales, Marketing, Finance, and Supply Chain. Skilled in turning syndicated data and business intelligence into strategic go-to-market plans, optimized trade investments, and customer-centric growth initiatives. Known for building high-performing teams, stewarding launch decisions, and delivering results through structured planning, strategic foresight, and collaborative execution.Skills: Sales Planning & Forecasting | Project Management | Category Strategy Planning & Execution | Revenue Growth Management | Cross-functional Team Leadership | Direct Team Leadership | Retailer, Shopper, Category, Brand, & Competitive Sales Analysis & Insights | Assortment, Shelving, Pricing, & Promotion Analysis & Insights | CPG Data Sources & Tools: Circana, NielsenIQ, SPINS, Numerator Insights, Numerator Promotions Intel, Scintilla, 84.51, KANTAR, Mintel, Placer.ai, JDA/Blue Yonder Space Planning, UpClear/Blue Planner | Strategic Business Relationship Development | The Gap Partnership’s The Complete Skilled Negotiator, training completed January 2022 | Microsoft Office Suite

Experience

1. Senior Manager of Commercial Planning

   Perfetti Van Melle

   Nov 2025 — Present · Florence, KY, US

   Lead end-to-end commercial planning for Perfetti Van Melle USA, integrating strategic vision, financial modeling, & cross-functional execution; Develop and align short & long term business plans (LRP, Country Plan, Budget) to company objectives and strategic choices; Build financial models to forecast topline growth across categories, brands, channels, & segments; translate targets into GSV, NSV, and GM; Shape plans to achieve financial goals by analyzing portfolio, customer mix, & investment levers; Establish performance metrics & scorecards to drive accountability & track progress against budget; Foster collaboration across Marketing, Sales, Finance, & Supply Chain to ensure alignment & delivery of plans; Design & manage planning processes, tools, & governance routines to ensure timely execution & integration with S & OP/IBP

Education

• Haslam College of Business at the University of Tennessee

  Bachelor of Science - BS, Business Administration, Major: Logistics & Transportation

Skills

• Analysis
• Grocery
• Analytical Skills
• Supply Chain Management
• Pricing Strategy
• Marketing Research
• Pricing
• Microsoft Excel
• Market Research
• Consumer Products
• Customer Insight
• Merchandising
• Data Analysis
• Forecasting
• Inventory Management
• Supply Chain
• Management
• Cross-Functional Team Leadership
• Retail
• Nielsen