Allison Pellegrino
Boeing Commercial Airplanes - Experiential Marketing Strategist
- Role
- Experiential Marketing Strategist at Boeing
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Allison Pellegrino
Experienced Product Marketing Specialist with a demonstrated history of working in the aviation and aerospace industry. Skilled in Management, Social Media, Aviation, Public Speaking, and Brand Management. Strong operations professional graduated from The Ohio State University.
Experience
Experiential Marketing Strategist
Oct 2021 — Present
Executive Briefing Center Strategy & Marketing Content Design• Develop compelling marketing content for a wide variety of audiences and use cases that satisfies strategic objectives for Boeing Sales and Marketing• Translate presentation messaging and graphic design concepts into high-fidelity, interactive, visual B2B marketing content that communicates technical informationExperiential Marketing Strategy• Drive the capabilities and successes of the Experiential Marketing team and Boeing engagement spaces to our internal stakeholders to drive future engagements and projects• Identify trends, technologies and capabilities, business needs, and feedback from customer engagements and microsites• Leverage professional network within the executive briefing center (EBC) community, benchmark other centers across industries, and discover new technologies in order to enhance future content and Boeing engagement spacesEngagement Spaces (Customer Experience Center, Boeing South Carolina, and beyond)• Lead sales and marketing teams in the planning and execution of transformative engagements, including content design, at the Customer Experience Center for senior airline executives• Host guests with flexibility, and a positive mindset while being prepared to quickly problem-solve as needed• Understand the Customer Experience Center ecosystem and learn to troubleshoot audio-visual resources as needed during guest visits• Support the implementation of new software and hardware technology and learn troubleshooting tactics
Education
The Ohio State University
Bachelor of Science, Marketing
2015 — 2017
Premier Flight Academy
Private Pilot, Aviation
2011 — 2013
University of Southern California
Master of Science - Integrated Design, Business, and Texhnology, Business Innovation
Indiana University Bloomington
Marketing/Marketing Management, General
2013 — 2014
Skills
- Time Management
- Leadership
- Social Media
- Goal Setting
- Aviation
- Problem Solving
- Hands-on Problem Solver
- Public Speaking
- Teamwork
- Social Networking
- Marketing
- Management
- Brand Management
- Communication
- Commercial Aviation
- Customer Service
- Customer Relationship Management (Crm)
- Research
- Social Media Marketing
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