Allison Dolan

About Allison Dolan

I’m a seasoned content strategist and executive leader in nonprofit and corporate sectors. Career highlights include leading a nonprofit\'s digital transformation and expanding a print magazine into a successful, multichannel media business. My passions are product development, innovation, leadership. How I add value to projects and organizations:* I don’t fear change, I embrace it—by launching products, reinventing processes, being a DEI advocate, and constantly questioning the “norm.” * Though I gravitate toward the front of the pack—I love to guide teams and projects—I’m happy to step back and let the best people and ideas shine.* I excel at developing products and content to satisfy customer needs, and creatively solving business challenges.* Transforming fact-laden, technical information into engaging, entertaining content is my specialty.* I thrive on finding faster, better, and more profitable ways to work.* I’m equally comfortable being the chief business strategist and chief bottle washer—whatever it takes to get the job done. I’m eager to connect with like-minded content creators, innovators, and online professionals. Specialties: content strategy, digital media, ecommerce, print publications, business strategy, budget management, strategic planning, nonprofit management, brand development, online education, marketing, editing, writing, social media, community building

Experience

1. Chief Content Officer

   Educational Theatre Association

   Apr 2019 — Present · Cincinnati, OH, US

   Lead content strategy and execution across all EdTA’s channels, including events, websites, social media, and online education.Manage a team of 9, including 2 director-level reports.Transformed operations by implementing digital-first strategy: Instituted email marketing, paid social, and paid search marketing, including a 2020 event campaign that drove 1,037% ROI. Converted print magazines to online media, achieving 5X audience growth. Launched online education site for theatre teachers, with 300+ lesson plans, 50 professional development webinars and 30+ interactive lessons for remote teaching developed in first year.Pivoted the 2020 International Thespian Festival, EdTA’s signature event and primary revenue source, to virtual in three months.Led organizational rebrand to unify the association, student honor society, and foundation around a common logo and website.

Education

• Ohio University

  Bachelor of Science in Journalism