Allison M. Sheridan

About Allison M. Sheridan

I\'m a product and marketing leader with 16 years of experience driving growth, innovation, and customer-focused solutions across multiple industries. I lead with a hands-on, collaborative approach — partnering with R&D, engineering, sales, marketing, and operations to bring impactful products to market and deliver strategic results.I thrive in fast-paced environments and am known for aligning cross-functional teams, executing go-to-market strategies, and delivering measurable outcomes. I\'ve had the privilege of leading and working with diverse, multicultural teams, and I\'m recognized for strong communication, adaptability, and the ability to turn strategy into action.I\'m energized by mission-driven work and proud to contribute to organizations that value integrity, innovation, and continuous improvement. I\'m always looking for opportunities to grow, learn new things, and lead a thriving team and business that makes a meaningful impact.

Experience

1. Director of Product Management

   Southwire Company

   Jan 2025 — Present

   Director of Product Management Electrical Installation Tools & Equipment

Education

• Salisbury University

  Bachelor of Arts (B.A.), Communication Arts

  2004 — 2008

• Salisbury University

  Master of Business Administration (M.B.A.), Business Administration

  2008 — 2010

Skills

• Teamwork
• Vocus
• Photography
• Reporting & Analysis
• Microsoft Office
• Marketing Communications
• Facebook
• Dreamweaver
• Email Marketing
• Social Marketing
• Social Networking
• Social Media Marketing
• Wordpress
• Digital Marketing
• Photoshop
• Powerpoint
• Marketing
• Microsoft Word
• Hubspot
• Marketing Strategy
• Public Speaking
• Research
• Advertising
• Social Media
• Writing
• Omniture
• Blogging