Allison McNulty
Director Solution Marketing @ Emerson | Marketing Strategy, Management
- Role
- Senior Manager, Product and Partner Marketing at Aspen Technology
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Allison McNulty
Emerson leverages innovative marketing strategies and campaign creation to align business partnerships with sales objectives. As Director of Solution Marketing for the AspenTech Business Unit, contributions include developing tailored campaigns and fostering collaboration as part of the Emerson and AspenTech integration team. The role emphasizes advancing the Boundless Automation initiative and shaping the Enterprise Operations Platform. With over 20 years in marketing leadership roles, expertise spans marketing strategy, campaign design, and business development. Focus remains on translating technical solutions into measurable business value, supporting sales enablement, and aligning marketing activities with strategic objectives to drive impactful growth.
Experience
Senior Manager, Product and Partner Marketing
Oct 2018 — Present · Houston, TX, US
Develop and direct all co-branded marketing activities with channel partners such as Emerson, Microsoft, PinnacleART, etc. promoting the Asset Performance Management software suite. Responsibilities include new relationship development, engagement planning including aligning the business partnership sales objectives and rules of engagement. Design and build marketing campaigns to support strategic objectives to drive sales.
Education
Texas A&M University
Bachelor of Arts (B.A.), Journalism and Marketing
Texas A&M University
BA, Journalism
1987 — 1991
Skills
- Customer Relationship Management (Crm)
- Strategy
- Cross-Functional Team Leadership
- Competitive Analysis
- Start-Ups
- Marketing Strategy
- Marketing Communications
- Product Management
- Recruiting
- Solution Selling
- Program Management
- Marketing
- Consulting
- Strategic Partnerships
- Account Management
- Software as a Service (Saas)
- Business Development
- Business Strategy
- Sales
- Lead Generation
- Market Research
- Leadership
- Strategic Planning
- B2b Marketing
- Product Marketing
- Saas
- Enterprise Software
- Salesforce.com
- Crm
- Management
- Team Building
- Project Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.